Eastern Forever Sdn Bhd (EF) is a leading FMCG (Fast-Moving Consumer Goods) distributor specializing in food and beverages, household, and personal care products across East Malaysia. Incorporated in 2003 and headquartered in Kuching, Sarawak and with branch offices in Miri and Sibu, we have built a strong reputation as a reliable partner for brands and retailers, serving over 2,300 retail touchpoints including supermarkets, minimarts, convenience stores, petrol stations, and pharmacies.

In December 2024, EF became a 65%-own subsidiary of DPI Holdings Bhd, enhancing our financial strength and market expansion capabilities while maintaining our core focus on efficient, last-mile distribution.